By Minda Smiley

The latest campaign out of California Lottery showcases the new Taxes Paid Scratchers tickets that eliminate the federal tax payment on the top prize, highlighting the exciting bonus that players have the chance to take home. Winners take home the full amount while the Lottery pays for all related taxes.

Creative agecy David&Goliath used a number of metaphors with corresponding visuals to illustrate what it’s like to win it all- including “the whole enchilada” and “the whole nine yards”- to relay the message of “whatever you call it, it’s all yours.”

The integrated campaign will be featured on TV, radio, digital, and Read full story ›

Source: The Drum