By Tony Connelly

Sky Sports has partnered with golf brand Callaway which will co-sponsor the broadcast coverage of all PGA European Tour and US PGA Tour golf for a third consecutive year, as part of an integrated campaign that will put amateur golfers as the stars of its idents.

The sponsorship agreement, which kicks off tomorrow (3 March) and runs until the end of August, will see a blend of 15-second and 5-second Callaway idents appearing throughout Sky’s golf broadcast coverage as well as a strong presence on the golf sections of Sky Sports online and the Sky Sports News app.

The campaign will also Read full story ›

Source: The Drum