Cambridge Audio appoints jones knowles ritchie to refresh brand personality
Cambridge Audio has appointed global branding and design agency jones knowles ritchie (jkr) to refresh the brand and put it at the forefront of the consumer audio industry.
During the partnership jones knowles ritchie will work with Cambridge Audio on its brand design, visual brand identity, brand strategy, brand architecture, and product design. Initially jkr will work with Cambridge Audio to define the brand personality, which will then inform all consumer-facing elements of the brand from logo and pack design to the look and feel of the product and point-of-sale.
James Johnson-Flint, chief executive officer at Cambridge Audio, said: “Cambridge Audio has Read full story ›
Source: The Drum
