By John Glenday

Camden Town Brewery has catapulted itself onto the small screen courtesy of a quartet of 30-second character films alongside a two-minute ‘Camden Celebration’ – designed to convey the brands anarchic ‘Raise Hells’ manifesto.

The adverts will premiere on Friday in partnership with ITV, starring authentic Londoners who best typify the diverse and unconventional spirit with which the borough of Camden is known.

Created by Sir John Hegarty, an original investor in the brewery from its formation in 2007, the films are expected to reach as many as 10 million people throughout the capital in Read full story ›

Source: The Drum