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Can a bet on beer help SodaStream push forward its turnaround mission?

on Jun 14, 2016 | 0 comments

By Natalie Mortimer

Turning water into beer may sound like the stuff of miracles, but Sodastream is staking future success on a device that does exactly that.

Last week the brand announced the launch of a new beer system that lets people craft their own alcoholic drinks at home, as the company continues to turn around its fortunes after suffering from plummeting sales of its sugary, syrup-based drinks.

Despite working over recent months to position itself as a sparkling water dispenser – a move that led to a 36 per cent rise in UK sales for the first three months of 2016 – Read full story ›

Source: The Drum