By Tim Koschella

Mobile advertising has become increasingly transparent as more companies have answered advertisers’ call for access to traffic and tracking data. Full transparency ensures maximum ROI and a higher lifetime value, earning the trust of advertisers whose dollars are much needed in the mobile ads arena. The argument for greater insight is clear, but can app advertisers really expect true transparency in mobile?

It’s not that we have no transparency at all; rather, it may mean very different things to different stakeholders. Full and complete transparency, by definition, would mean knowing every detail of each ad impression, while a complete lack of Read full story ›

Source: The Drum