Can American Apparel’s partnership with an LQBTQ coalition help restore its image?
American Apparel has launched a new campaign called ‘Make America Gay Again’ as the troubled fashion brand continues its turn-around journey after a chequered past that has seen a six-year long history of declining sales, controversial ads and a scandal-plagued former chief exec.
In partnership with Human Rights Campaign (HRC) and The Ally Coalition (TAC) the US fashion brand is producing limited-edition t-shirts and tank tops featuring phrases including ‘Make America Gay Again’ and ‘Make America LGBTQ Again’.
Thirty per cent of sales from the campaign will support the Equality Act and the fight to end LGBTQ discrimination. Make America Read full story ›
Source: The Drum
