By Sarah Vizard

Personalisation is a growing trend in marketing, with brands from McDonald’s to Pernod Ricard and William Hill making pushes to make their offerings more relevant to customers. However retail is lagging. A recent survey from BloomReach found that just 3 out of 122 UK ecommerce brands questioned thought personalisation was important.

Supermarkets including Sainsbury’s and Nectar have been making use of loyalty data to offer personalisation promotions while Amazon offers a recommendations service, but other retailers have been slower to make the move.

However, Asos chief executive Nick Robertson believes he has seen a Read full story ›

Source: Marketing Week