By Leonie Roderick

It became crystal clear at Coca-Cola’s unveiling of its shiny new global campaign this week that the brand was unable to ignore the debate around sugar and obesity any longer.

Speaking at the event, the brand’s CMO Marcos de Quinto addressed the issue head on. He said: “The food and drinks industry is facing some challenges. We have to deal with just one of these ingredients – the overconsumption of sugar. Fortunately, we are able to have products with zero sugar. But we didn’t feel that was enough, which is why we are now shifting our strategy. We want to keep Read full story ›

Source: Marketing Week