By Laurie Fullerton

With B2B marketers inundated with data, it is estimated that only 12 per cent of the data is analyzed with 88 per cent of it left going unused. Content marketers have now taken to mining unused data for stories, and leveraging them into info graphics, blog posts and podcasts as an increasingly successful way to ‘use’ unused data.

B2B marketers are quickly catching on to the power of data driven content, according to a report and often use the data well. Brands like Allstate effectively used the infographic to talk about the statistical personalities of car buyers Read full story ›

Source: The Drum