Can Facebook become the leading shopping app?
In recent weeks Facebook announced a range of new ways to power purchase through the platform that represent an ambitious development in the ability to sell through social.
First it unveiled Canvas, a fully customised webpage that opens within the mobile app to allow retailers to showcase a number of products to browse, and now it has unveiled that it is testing a dedicated Shopping Feed. This will be a space where users can browse a newsfeed dedicated solely to products on sale from the brands they follow/those that target them through advertising.
These updates are the latest in a long Read full story ›
Source: The Drum
