By Dom Burch

Later today I’m presenting at the Social Media Results for PR & Comms Conference in London.

The programme of speakers and roundtables will aim to ‘tackle the latest and hottest trends, communication challenges and platform developments in the constantly evolving social landscape’.

From the agenda and list of attendees it looks like it will be a decent event and I’ve been asked to present a case study on how Asda has let go of its brand in order to build a credible YouTube presence, in less than 18 months, by harnessing the power of influencers.

It’s been a fascinating period, which Read full story ›

Source: The Drum