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Can Watson pick a winner? IBM’s cognitive system tries its arm at judging Cannes

on Jun 21, 2016 | 0 comments

By Staff Writer

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Judging awards is a cognitive process, so it should be elementary to dear Watson. That is why we gave IBM’s cognitive system the ultimate creative test.

By ingesting 1000s of previous Cannes winners and losers, Watson has learned to be one of the best informed jurors in the business.

Now, we have asked it to take a look at the shortlisted work in the Outdoor category before the winners are announced today and tell us whether any UK or US agencies stand a chance.

Here are Watson’s favourites…

UK Gold: MullenLowe London

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Source: The Drum