By Dan Calladine

Yesterday YouTube took the wraps off a new $9.99 per month subscription service that will allow users to watch videos, including original shows and offline content, without ads. Carat’s Dan Calladine gives us the lowdown on YouTube Red.

YouTube Red makes perfect sense as an evolution of Google’s video offering, and it follows four trends that we are currently seeing – a return to walled gardens, people paying to avoid ads, a need to differentiate in online video, and working without connectivity.

We’re moving away from the open web, with a return to the concept of the ‘walled garden’ of the Read full story ›

Source: The Drum