By Natalie Mortimer

Luxury outdoor apparel company Canada Goose has embarked on its first global campaign with the launch of a short film by Oscar winning filmaker Paul Haggis.

The film, titled Out There, launched globally on Canada Goose’s website this week and tells the stories of some of the brand’s so-called ‘Goose People’: Laurie Skreslet, the first Canadian to summit Mount Everest; Lance Mackey, a four-time Iditarod champion and two-time ESPY nominee and Hall of Famer Karl Bushby who is currently seeking to be the first human to traverse the globe completely with unbroken steps.

The campaign is multi-platform including creative out-of-home Read full story ›

Source: The Drum