Canadians feel the most brand love from their banks, according to report
While Valentine’s Day is all about personal relationships, a Canadian study reports today that three quarters of Canadians also want relationships with the brands they buy. When it comes to relationship-building with the public, surprisingly Canada’s banks are doing better than airlines, insurance companies, communications providers and sports teams in building that love with their customers.
A national survey shows that 73% of respondents are interested in having relationships with the brands they buy and the service providers with which they do business. 82% say they are more likely to do business with a brand that builds a relationship with Read full story ›
Source: The Drum
