By Gillian West

Cancer Research UK’s bold new ambition to increase cancer survival rates is embodied in the charity’s new campaign ‘We will beat cancer sooner’ which debuts tonight on ITV during Long Lost Family.

Based on recent statistics that show one in two people are now surviving cancer, as opposed to 40 years ago when only one in four survived cancer for 10 years or more, the TV creative is supported by outdoor, radio, digital and print activity to reinforce the message and showcase ways for people to get involved with the charity’s aim to double the speed of progress to three in Read full story ›

Source: The Drum