Cancer Research UK brings in Anomaly with long-term creative concept aspiration
Cancer Research UK is set to produce a new brand campaign having named Anomaly as its lead creative agency.
The charity has tasked Anomaly with producing a long-standing creative concept which will roll out from December.
Anthony Newman, brand, marketing and communications director at Cancer Research UK, explained “We have developed a new and exciting integrated comms strategy and I wanted new and exciting work to deliver against it. Anomaly hit all the right buttons and then some. We have set our ambitions very high, but I am confident this completely fresh approach will deliver.”
Camilla Harrison, partner and chief Read full story ›
Source: The Drum
