By Gillian West

Cancer Research UK is urging the British public to think about the power of their signature in a new ‘behaviour changing’ campaign from Atomic London that hopes to get people writing a gift to the charity in their Will.

The TV campaign highlights how a gift to Cancer Research UK can help to develop long-term research into the disease, saving lives and writing an end to cancer.

The creative takes the viewer on a journey reflecting how a signature is pivotal to many life moments from registering a birth, signing a marriage certificate and landing your idols autograph.

Nick Georgiadis, head of legacy Read full story ›

Source: The Drum