Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Candy Crush creator King Digital continues profit level of £575m

on Feb 13, 2015 | 0 comments

By John McCarthy

King, the mobile gaming developer, reported in 2014 a profit of $575m, boosted by November’s release of Candy Crush Soda Saga on iOS, Android and Windows smartphones.

The firm on Thursday (13 February) reported an annual profit of $575m for 2014, an increase of one per cent ($7m) upon 2013’s results. Meanwhile, profit was $141m, a decline of $19m (12 per cent) year-on-year.

Furthermore, King announced that for Q4, non-Candy Crush titles recorded a 55 per cent of gross bookings, an industry standard measurement of in-game purchases which have yet to be monetised, generating $324m.

Daily active users (DAU) Read full story ›

Source: The Drum