Cannes 2014 Media, Outdoors and Mobile Lions announced
The triumphant winning entries of the Media, Outdoors and Mobile Lions Grand Prix were announced at the Cannes festival this morning.
First, taking the Media Lions Grand Prix was ‘Happy ID’, created by McCann Lima, Peru, for the Coca Cola Company.
McCann identified that young Peruvians were not smiling in their IDs despite no law prohibiting it. As a result, quirky photo booths that reward smiling users with Coke were distributed to malls throughout Peru.
The campaign spread happiness with a simple by encouraging Peruvians to smile in their IDs.
It had over 1.3m shares on social networks and free press of USD Read full story ›
Source: The Drum
