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Cannes Design Lions is where Asian creativity gains the spotlight

on Jun 22, 2016 | 0 comments

By Katie Ewer

Worldwide Table Tennis Championships Dentsu

Car crashes, ecological disasters, earthquakes, land mines, animal abuse, elephant extinction, deforestation, gendercide, depression, suicide and bipolar disorder. And those are just the shortlisted design entries from Asia. Crack out the rosé chaps, it must be the Cannes Festival of Creativity.

This year, encouragingly, Asian agencies dominate the Design Lions winners list, including the Grand Prix. Much of the work is purpose-led, but some of it is also spirited and joyful.

First, the serious stuff. Havas Shanghai’s anti-texting-while-driving campaign is urgent and haunting, with the phones from real car crashes set on a series of looming grey monoliths, the last words Read full story ›

Source: The Drum