By Ashley Kenerson

There was of course a lot of talk about data at Cannes this year. We talked about it ourselves. At a session titled Scientists v Poets, Chris Clarke, our chief creative officer, international and Dan Hughes, SVP, international head of strategy and analysis, looked at the role of creativity in the age of data and argued that the most compelling narratives come from a combination of data and storytelling.

To illustrate this point, we turned the lens on Cannes itself – encouraging our data team to extract the data from the advertising world’s foremost creative festival to see what stories would Read full story ›

Source: The Drum