By Staff Writer

Next week sees the good, the bad and the controversial of the advertising world flock to Cannes for the annual celebration of creative thinking. Amid the gaiety, there’s a chance for keen-eyed marketers to get down to the serious matter of what trends are going to define marketing over the next 12 months.

Why does Cannes Lions matter to marketers?

From diversity in business to ad tech, The Drum has picked out where to be during the week-long event to find the most pertinent issues for advertisers.

Diversity remains an important topic at Cannes and for brands and agencies looking to hear first Read full story ›

Source: The Drum