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Canon focuses on human storytelling with the 'Come and See’ campaign

on Sep 15, 2014 | 0 comments

By John McCarthy

Canon Europe has launched its biggest ever through-the-line consumer brand campaign as it looks to capture stories that emerge in everyday life.

The stories, which will be shared as part of the ‘Come and See’ campaign, focused on delivering content showing how consumers are changing the way they are take and share photos.

The first Canon ‘Come and See’ story will showcase a Calcio Storico match – a ‘historic football’ game which will evolve into a gladiator bout where wrestlers wildly chase each other to get the ball.

The second Canon story will show a herd of deer exploring the residential streets in Read full story ›

Source: The Drum