Canti Prosecco targets affluent females via inaugural TV campaign
Italian prosecco brand Canti is set to appear on TV screens for the first time as it looks to target affluent female supermarket shoppers in a new campaign.
Set to break during ITV’s Coronation Street on 18 June, the ad, created by Havas Milan, was filmed in Venice and plays on how one bottle of Canti Prosecco can “bestow Italian charm and taste” on an evening event in England.
The deal was secured by media planning and buying agency Arena.
Gianni Martini, owner and CEO of Canti, said: “The commercial is the fusion of the Italian way of life with the UK. Read full story ›
Source: The Drum
