Carat predicts 5% growth in global advertising revenues, with digital to account for 20% of spend
Carat has revealed updated forecasts for worldwide advertising expenditure in 2014 and 2015.
The latest forecast, garnered from data gathered in 59 markets across the Americas, Asia Pacific and EMEA, show overall global advertising revenues accelerating by five per cent in 2014, with another five per cent year-on-year growth in 2015.
It is predicted that Western Europe will see a return to positive growth with a 2.7 per cent increase, following two consecutive years of declining advertising spend.
This growth will be driven by a strong UK advertising market, forecast to grow by 7.5 per cent this year.
Jerry Buhlmann, CEO of Dentsu Aegis Read full story ›
Source: The Drum
