Carling joins the Premier League's lucrative new sponsorship portfolio
The Premier League has added Carling to its growing sponsorship portfolio in a new deal that will see the alcohol giant return to the forefront of football sponsorship.
Following the announcement that from next season the Barclays Premier League will drop its title sponsor in favour of a clean brand strategy a number of brands including Nike, Tag Heuer, EA Sports and Barclays have been quick to partner with the world’s most illustrious football league.
Carling is the latest brand to side with the new-look Premier League after announcing a new three year deal that will Read full story ›
Source: The Drum
