Carling puts the Premier League trophy up for grabs with on-pack promotion
Beer brand Carling has released an on-pack promotion that will see winners gifted the coveted Premier League trophy – for a short time.
In partnership with the Premier League and Sky Sports, the competition has tasked drinkers with downloading the Carling app on their Android and Apple devices in purpose to scan the participating packs. Winners of prizes will be immediately alerted, furthermore, the activity drives downloads of Carling’s bespoke app which will enforce brand retention and loyalty.
Making up the host of prizes are cans of Carling lager, Carling Premier, Carling Apple Cider, Carling Black Read full story ›
Source: The Drum
