By John Glenday

Lager brand Carling has signed a 14 month sponsorship deal with UKTV channel Dave, enabling it to screen popular adverts such as Office Escape, Catch and Trick Shot.

Launching this month and running through to December 2016 the tie-up will give Carling a continuous small screen presence on the station as sponsor of ‘Characters on Dave’, a selection of popular programmes including QI, Dave Gorman Modern Life is Goodish, Taskmaster, Have I Got News For You and Mock the Week.

Jim Shearer, Carling brand director at Molson Coors, said: “Dave’s focus on screening original and exciting entertainment programmes, combined with its regular Read full story ›

Source: The Drum