Carl’s Jr. rebrand gets destructive, tasking the Slow Mo Guys with melting ad relics on Twitch
Fast food chains Carl’s Jr. and Hardee’s are underlining their recent rebrand with a schedule to demolish its past ad items.
To welcome new mascot Carl Hardee Sr to the company, 72andSunny set to “Purge’ ad items from its spotted past in advertising featuring scantily clad women.
On 8 April, the activity will sit on social video platform Twitch’s homepage from 2 pm – 4 pm PDT. Adding an interactive element, viewers will be able to vote on how each piece is destroyed, some what reminiscent of Square Enix’s ‘Survivor Billboard’ in which viewers Read full story ›
Source: The Drum
