Carlsberg and Marcel Desailly re-imagine the French revolution ahead of Euro 2016
Carlsberg has unveiled the latest installment in its ‘If Carlsberg did…’ marketing campaign for Euro 2016 with a re-imagining of the French revolution as led by French hero Marcel Desailly.
The former French international and winner of Euro 2000 takes the lead role in Carlsberg’s latest ad as part of its Euro 2016 sponsorship, which aims to give away more tickets than ever before.
Titled ‘La Revolution’ the short film heralds the unity and solidarity of passionate football supporters who desperately want tickets to the tournament in France.
Shot by creative agency 72andSunny Amsterdam, the tongue-in-cheek ad Read full story ›
Source: The Drum
