By Tony Connelly

Carlsberg is continuing to reinvent its ‘If Carlsberg did…’ marketing line with a new twist on the stereotypical charity chugger which veils free tickets to Euro 2016 by asking members of the public if they would be willing to donate 90 minutes of their time to their nation.

The ‘If Carlsberg Did street fundraisers’ campaign continues Carlsberg’s Euro 2016 sponsorship which adopts the humorous approach used by the brand in its football advertising.

The latest stunt involved a team of four ‘superchuggers’ who were deployed to a busy London train station where they then adopted the stereotypical relentlessly Read full story ›

Source: The Drum