Carlsberg looks to stand out from the crowd with focus on experiential
The beer brand launched its Christmas activity today – a festive follow-up to its “beer poster” experiential ad earlier this year that allowed customers to secure themselves half a pint of lager via a tap located under the slogan “Probably the best poster in the world”.
The Carlsberg Christmas tree was created by Clifford French and is fitted with candle-lit beer bottles, digital festoon lighting and a large beer hop at the top of the tree. The first 100 visitors to the tree also received a hand-blown bespoke glass Carlsberg ‘beerble’, the right time to consume the perfect sample of Carlsberg. Read full story ›
Source: Marketing Week
