Carlsberg ramps up Euros sponsorship activation by patriotically rebranding 19 English pubs
Carlsberg is preparing to launch the next activation stage of its Uefa Euro 2016 sponsorship campaign, announcing plans to rebrand 19 pubs throughout England The Three Lions.
The activity with begin on 19 May when the Famous Three Kings in London’s Fulham will forgo its traditional signage for a new The Three Lions fascia and bespoke frontage. The temporary sign will feature footballers Wayne Rooney, Jamie Vardy and Joe Hart.
Boozers from Newcastle to Gosport will be given the same treatment, with all references to their ‘old’ names being removed until England leave the tournament. POS materials and exclusive glassware Read full story ›
Source: The Drum
