By Tony Connelly

Carlsberg will help Manchester City strengthen its North American fanbase during the upcoming US pre-season tour after agreeing a deal to become the club’s official US beer partner.

The Premier League club signed a one-year deal with the Danish beer giant’s exclusive US importer, St. Killian, which will collaborate with City to provide “innovative and engaging” ways to connect with fans in the US.

As well as hosting sweepstake competitions giving fans the opportunity to win tickets to the Manchester derby taking place in Houston on 20 July, Carlsberg will also hold several events in LA Read full story ›

Source: The Drum