By Minda Smiley

Cruise company Carnival Corporation has announced that Omnicom’s PHD will serve as its media agency in North America and the UK.

The consolidation stems from Carnival Corporation’s desire to “improve the strategic coordination of media planning and buying across multiple brands in two of the world’s largest regions for cruise vacations” in an effort to cut costs.

According to Omnicom, Carnival Corporation’s seven brands in North America and the UK accounted for $116m in media spend last year.

PHD is the incumbent agency for two of Carnival Corporation’s brands in the US, Carnival Cruise Line and Cunard Line. Previously, a number of agencies Read full story ›

Source: The Drum