By Jennifer Faull

Carphone Warehouse has hired Brothers and Sisters to handle its digital and content work estimated to be worth circa £10m, The Drum understands.

The brand picked Brothers and Sisters following a competitive pitch against CHI & Partners, Karmarama and Adjust Your Set.

Carphone Warehouse was CHI’s founding client and has worked on TV campaigns such as ‘Something Wonderful’ and the ongoing ‘Scrimpers’ work, which launched in September 2013.

CHI & Partners has retained the advertising account, although it’s understood that the win will pave the way for more of the brand’s budget shifting from traditional TV advertising to digital and content-led Read full story ›

Source: The Drum