By Claire Stevenson

Carphone Warehouse has turned to Keith Lemon for its Christmas ad campaign, ignoring the usual snowy forest in favour of Australia.

The third release of its “Super Mega Personalised” campaign, the creative sees Lemon narrate the various problems locals have with their data connection.

Julian Diment, chief marketing officer at Carphone Warehouse, said of the campaign: “There’s nothing wrong with cutesy snowmen and Santas in Christmas ads, but we thought we’d try something different. Keith Lemon in the outback – it’s as wrong as being on the wrong phone deal.”

Created by Brothers and Sisters, executive creative director, Andy Fowler, Read full story ›

Source: The Drum