By Ishbel Macleod

Legal firm Cartwright King has appointed Big Communications to handle its PR, including a proactive media relations campaign to offer journalists ‘Legal comment when you need it’.

Big was appointed to the account following a three way pitch, as the firm tries to promote its national status.

Operations director in crime and head of marketing Imogen Cox, who ran the process for Cartwright King, said: “We were impressed with Big’s media expertise and the calibre of the senior team. As we seek to raise our profile regionally and nationally, it is important that we work with an appropriately ambitious and capable partner.”

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Source: The Drum