By John Glenday

Broadcaster CBS is close to selling all of its allotted Super Bowl 50 advertising slots in a further indication of the continued appeal of the American sport spectacular to brands.

The result is a bumper pay day for CBS which now has the luxury of bumping up prices for the few slots which remain, prompting president and CEO Les Moonves to rub his hands at the prospect.

Moonves told Ad Age: “With just a few units left to sell, you can imagine what these last few slots will go for.”

Just three months ago buyers were being asked to cough up $5m for Read full story ›

Source: The Drum