By John McCarthy

Agencies fight tooth and nail to win an industry award recognising the quality of their work, but 2016 showed that some creatives would stop at nothing to win these accolades, even if it included resorting to scam ads.

To inform The Drum’s virtuous readers who are likely fully unaware of the unprincipled ads sullying the industry’s most glamorous awards shows, scam ads are ads that never run, but are entered into awards under the pretense that they did. Or maybe they were placed in such an obscure corner of some agency’s ad inventory that they might as well not have ran.

Scammy Read full story ›

Source: The Drum