By Gillian West

Luxury cruise brand Celebrity Cruises has selected DeVries Slam to help raise and enhance its profile and reputation in the UK.

The consumer boutique agency has been charged with creating a series of campaigns to raise awareness of the brand and its luxury offering, pinpointing its three core passion points – destination, food and drink, and beauty and wellness. Working alongside retained travel and leisure PR agency Siren Communications, DeVries Slam will look to drive cultural relevance for Celebrity Cruises through a series of high profile alignments with relevant brands and influences.

Of the appointment, Toby Shaw, director of marketing and PR Read full story ›

Source: The Drum