By Natalie Mortimer

Sparkling wine brand Chandon has unveiled its limited edition summer packaging design based on an ‘all-American’ theme.

Designed by ButterflyCannon for the fifth consecutive year, the bottle design emphasises Chandon’s American heritage and is wrapped in the country’s iconic stripes of red, white and blue.

Echoing previous editions, a nautical theme runs throughout the campaign, with current fashion trends an additional influence for the bottle design.

Each bottle has a satin label along with stitching detail to enforce a sense of layered textures.

Morgan Robbat, brand director, Chandon commented: “Our annual Chandon Summer campaign Read full story ›

Source: The Drum