By Thomas Hobbs

The campaign aims to encourage children to do 10 minute bursts of physical activity throughout the day in order to meet the recommended 60 minutes of activity children need a day.

The idea of the Disney teams is that the children who do the most shake-ups will win prizes for their teammates.

An exclusive 10 minute Shake Up video will be available to schools from 9am today (2 July) with Kaiser Chiefs frontman Ricky Wilson guiding kids through a fitness game routine with moves inspired by Disney characters from movies such as Frozen and Toy Story.

Over a third of children in the Read full story ›

Source: Marketing Week

By Thomas Hobbs

The campaign aims to encourage children to do 10 minute bursts of physical activity throughout the day in order to meet the recommended 60 minutes of activity children need a day.

The idea of the Disney teams is that the children who do the most shake-ups will win prizes for their teammates.

An exclusive 10 minute Shake Up video will be available to schools from 9am today (2 July) with Kaiser Chiefs frontman Ricky Wilson guiding kids through a fitness game routine with moves inspired by Disney characters from movies such as Frozen and Toy Story.

Over a third of children in the Read full story ›

Source: Marketing Week