By Rebecca Stewart

PlayStation is the latest brand to stump up for a spot during Channel 4’s Gogglebox, revealing that it will run a social campaign for new game Uncharted 4: A Thief’s End during the ad breaks tonight (6 May).

As well as revealing a large selection of uninterrupted gameplay footage from the hotly anticipated release, the videos incorporate a social game which will invite viewers to answer questions via Twitter to be in with a chance of winning prizes.

The drive was created by Channel 4’s in-house creative team in collaboration with Sony Computer Entertainment UK, Manning Gottlieb OMD, Naughty Dog Inc Read full story ›

Source: The Drum