By John Glenday

Channel 4 has promoted Alice Tonge as the new head of its in-house creative agency 4creative to lead the production of “ground-breaking, risky, culturally potent and innovative campaigns”.

Reporting directly to chief marketing and communications officer Dan Brooke, Tonge has been handed the creative remit having previously served as head of creative and design within the in-house agency. In this role she contributed to a well-received re-brand of Channel 4 in 2015 along with the lauded ‘We’re the Superhumans’ campaign for the Rio Paralympics 2016.

Dan Brooke, chief marketing and communications officer said: “Alice is creative Read full story ›

Source: The Drum