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Channel 4 licenses Come Dine With Me branded mobile game

on Feb 25, 2015 | 0 comments

By John Glenday

Channel 4 has authorised the rights to its popular reality cooking format Come Dine With Me for use in an upcoming ‘freemium bingo game’ for mobile devices.

Produced by Nektan, the B2B mobile gaming platform provider, the app will be made available to fans for free with in-game purchases enabling additional features and credits.

NEKTAN’s CEO, David Gosen, said: “We’re thrilled to be able to use the Come Dine With Me brand for this deal which endorses our white label model whereby we provide the technology and gaming experience whilst Channel 4, via its award-winning show Come Dine With Me, provides the Read full story ›

Source: The Drum