Channel 4 offers £1m prize to advertisers who feature disability in their campaigns ahead of Paralympics Games coverage
Channel 4 has launched a new initiative to encourage brands and creative agencies to prominently feature disability and disabled talent in their advertising campaigns ahead of the 2016 Rio Paralympic Games.
The Superhumans Wanted initiative is offering a £1m prize to the brand or agency which submits the strongest campaign idea and the winning entre will be given an exclusive launch spot in the first break of the 2016 Rio Paralympics Games Opening Ceremony on 7 September.
The competition launched at Advertising Week Europe 2016 and aims to encourage UK advertisers to think differently about how they represent disability in their TV Read full story ›
Source: The Drum
