Channel 4, Rimmel, Waitrose and Cadbury among first to use Instagram sponsored ads in the UK
Starbucks, Cadbury, Estee Lauder, Waitrose, Channel 4 and Rimmel are the brands introducing sponsored Instagram posts in the UK.
The new sponsored posts will roll out from today (23 September) where users will initially only see one ad a day. All six brands have worked with Omnicom agencies to create the sponsored posts.
Philippa Brown, CEO of Omnicom Media Group UK, said: “As a forward looking organisation with a focus on creativity, Omnicom Media Group UK is proud to be the first mover agency as Instagram launches its advertising offer in our market, and we’re looking forward to helping our Read full story ›
Source: The Drum
